A B C of Design

Using the Web Effectively

October26

Social Media is the New Trend

Now a days Social networking websites like Facebook and Twitter are used for maintaining a brand loyalty on the web. When a web user “become a fan” on facebook or “follow on twitter” he has the percieved personal connection with the brand and gets updated on the latest happenings on the brand. Facebook keep the customer engaged with games, prizes, discounts etc. For the example in hand Cocacola brand has a facebook page at http://www.facebook.com/cocacola which can be thought of as an extension to their web identity or website to get closer to the people. Twitter is another of the microblogging websites where customers are encouraged to “follow” the brand and get updates when it happens. http://twitter.com/cocacola. Both these websites provide customizability to the color and layout to align with the brand.

Other websites which are used to keep the user engaged are blogs, wikis, discussion forums, youtube page, flickr page, slideshare, etc. The more presence the brand has among these websites the more customers they have.
The study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums. Starbucks scored the highest, with 127 points. The top ten brands are:

1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie – Yahoo!/Intel (85)

http://techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/

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